By any measure, this has been a horrible year for Facebook, and that's reflected in its share price which has fallen 35% since the end of July. The latest broadside came in a detailed New York Times report which revealed how Facebook shared its users' intimate information with a range of other companies without explicitly asking their permission. “Facebook allowed Microsoft’s Bing search engine to see the names of virtually all Facebook users’ friends without consent...and gave Netflix and Spotify the ability to read Facebook users’ private messages,” the paper reported. We don't believe anyone should be surprised by this. Facebook founder, Mark Zuckerberg, has never made a secret of his ambition for the social platform to personalise everyone's experience on the web. In a blog post, Facebook has sought to provide reassurance about what it did and why it did it. But its ambitions now look woefully out of step with the questions being asked about what using Facebook actually entails.