A $5 billion fine for Facebook has been met with widespread criticism, but it's unlikely to be the end of the story. The penalty, imposed by the US Federal Trade Commission (FTC), is the largest of its type and came with a fierce rebuke for Facebook's practice of "deceiving" its users about how their information would be exploited. Facebook will also have to submit to significant federal oversight of its activities. But the FTC's two Democratic members voted against the decision, saying the fine should have been higher and remedies much tougher. Critics say nothing will change in Facebook's fundamental business model which, as a former CIA officer and Facebook employee told WIRED, has resulted in the social media giant "knowing you better than the CIA does". Meanwhile, the US Department of Justice has begun investigating whether companies like Facebook, Google, Amazon and Apple have stifled competition. Facebook may have escaped lightly, but government regulators are just getting started.