Watching every move
Facebook has admitted it can and does track your location even if you've told it not to. Yes - that's one of the reasons you're seeing adverts for a place you visited even if you didn't use Facebook while you were there. In a letter to two US Senators, Facebook said, "When location services is off, Facebook may still understand people’s locations using information people share through their activities on Facebook or through IP addresses and other network connections they use." The platform can also deduce someone's location from their general patterns of behaviour, location tags in photos, and from friends' activity. This week detailed EU research explains the tracking carried out by Netflix, Amazon and Spotify - and compares EU and US experiences. And the New York Times has an excellent overview of the extraordinary extent to which our smartphones are watching every move we make.