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If you want an incentive to avoid having your personal data stolen, look at the experience of hapless Ashley Madison users. It's five years since details of 32 million Ashley Madison accounts appeared on the Dark Web. Now, Vade Secure has uncovered a highly personalised extortion scam that exploits the stolen data, which included names, passwords, addresses, phone numbers, as well as financial information. The campaign uses an email to threaten targets with publication of their Ashley Madison account unless they pay the blackmailer around $1,000. The email is highly personalised - and includes details of personal messages sent on the dating site (designed to facilitate affairs for people wishing to 'play away'). There's obviously little an individual can do to improve an organisation's security - but we advise extreme caution before signing up to platforms that involve sharing information you'd prefer never saw the light of day. Because, sooner or later, it will.