Meta problem
Facebook has a big problem heading down the line. Not the lawsuit that has been laid at Mark Zuckerberg's door. Not the failure of its platforms to attract teenagers. Not even its role in polarising Western society and spreading false information which, despite its denials, internal leaks suggest it knows has been happening. The real challenge is its role in the developing world, where in some countries its Free Basics service is the web. The issue is that it is simply not equipped to control what is posted on its platforms in many of those territories. Reuters reports that Facebook employees have warned for years that it has been "failing to police abusive content in countries where such speech was likely to cause the most harm." Internal company documents demonstrate a failure to recruit enough workers with the language skills and knowledge of local events needed to identify objectionable posts.
It's hard to see how changing the company's name to Meta is going to help address that. Indeed, the thrust of the announcement (as so often with the technology industry) wasn't focussed on fixing what's broken, but on the next big thing. "I know that some people will say that this isn't a time to focus on the future, but...we live for what we're building, and while we make mistakes, we keep learning and building and moving forward," Zuckerberg said. What he's proposing to build is an artificial environment dubbed the metaverse - and some frankly odd concept videos showed elements of what this might comprise, including sending a holographic image of yourself to a concert, sitting around virtual meeting tables with colleagues or playing immersive games with friends. We were struck by Motherboard's take, "[Zuckerberg] is pitching products that don't exist for a reality that does not exist in a desperate attempt to change the narrative as it exists in reality, where we all actually live."